Due to high demand, new client appointments are currently booking for April and May 

Applied Animal Behavior Consulting for Big-Feelings Dogs & Their Humans

We help you understand what your dog is telling you and what actually helps, so you can move forward with clarity, safety, and compassion.

sTART WITH A CONSULTATION

Virtual behavior consulting nationwide.  In-person options in Moore County, NC.

Living with a hyperactive, sensitive, or reactive dog can feel isolating.

You’ve tried training. You’ve adjusted your routine. You care deeply—but something still feels off. Outings are stressful. Visitors feel complicated. Advice online is loud, conflicting, and often judgmental.

At Free To Be Dog, we support dogs with big feelings and the people who love them—without blame, force, or unrealistic expectations.


Hi, I'm Tiff

I help humans make sense of big, confusing behaviors—especially fear, anxiety, reactivity, and cooperative care—so life with your dog feels less overwhelming and more connected.

I’m an Associate Certified Applied Animal Behaviorist (ACAAB) with a deep love for the dogs who feel like “a lot” and the people trying to do right by them.

Everyone is doing the best they can with the tools they have

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I believe...

Free To Be Dog exists to bring holistic, individualized behavior support into everyday life with your dog without overwhelm or rigid obedience-first routines.

Behavior change is rarely linear

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Dogs don’t need to be “fixed”—they need support

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Behavior is communication—not a character flaw. 🐾Behavior is communication—not a character flaw. 🐾Behavior is communication—not a character flaw. 🐾Behavior is communication—not a character flaw. 🐾Behavior is communication—not a character flaw. 🐾

how we can work together:

Please note that not all cases are appropriate for in-person work. Virtual support is often the safest and most effective place to begin. 


  • Reactivity, fear, anxiety, and aggression
  • Barking, avoidance, or shutdown behaviors
  • Cooperative care challenges
  • Post-incident support
  • Ongoing case guidance and plan adjustments

Live sessions are hourly and virtual, allowing flexibility, honesty, and individualized care - wherever you live.

Learn More

Available nationwide and ideal for:

Virtual Behavior Consulting

Most Popular
Limited in-person sessions are available for clients in Southern Pines, Pinehurst, Aberdeen, and surrounding areas, when appropriate and beneficial to the case.

In-person work is typically offered:

  • After an initial virtual behavior consultation
  • For hands-on support, coaching, or observation
  • When safety and context allow
Learn More

Moore County, NC Only

In-Person Support

Hear from Free to Be Dog People

Hear from Free to Be Dog People

We're so lucky to have Tiff, an exceptionally qualified dog behaviorist in our area.

"She brings a warm, positive energy to her classes. Through her patience and guidance, my dog, Tilly, has become a delightful companion."

- Christine & Tilly

The most knowledge-based training experience we’ve ever seen.

"It’s not just about training the dog’s behavior. Tiff is helping both us and our pet build confidence. It’s fun, functional, and interactive."

- Erin, Bill & Kaya

Tiff is easy to talk to, positive, and very competent. We highly recommend her!

“She gave us kind methods to use to gradually get the dogs used to each other and loaned us equipment such as a crate and gates."

-Nancy & Sky Matthews

Poe and Kylo absolutely loved their training sessions with Tiff!

"Not only was it fun for them and gave them great mental stimulation, but it gave us the tools and training we needed to help with their recall and more!”

- Gina, Poe & Kylo 

Free To Be Dog is grounded in applied animal behavior science and the belief that progress starts with understanding.

A Different Lens on Behavior

Rather than asking, “How do I stop this behavior?”

We ask, “Why is this behavior happening—and what does this dog need to feel safer?”

Emotional wellbeing and safety

No quick fixes. No obedience-first agendas. Just thoughtful, ethical support that meets you where you are.

Real-life management and support



Humane, evidence-based strategies


Strengthening the relationship between dogs and humans




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Our work focuses on:

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OUR VALUES

What you can expect:

A collaborative, non-hierarchical relationship

Compassion over judgment

Science without rigidity

Support that fits your life

Clear communication and honest guidance

All new clients begin with a virtual behavior consultation, designed to assess your dog’s history, current challenges, environment, and emotional needs.

This is where we build understanding, set realistic goals, and determine next steps—whether that’s ongoing virtual support or carefully planned in-person work.

Start With a Behavior Consultation

Book a Consultation
You don’t need a “better” dog, You deserve better support. 🐾You don’t need a “better” dog, You deserve better support. 🐾You don’t need a “better” dog, You deserve better support. 🐾You don’t need a “better” dog, You deserve better support. 🐾You don’t need a “better” dog, You deserve better support. 🐾You don’t need a “better” dog, You deserve better support. 🐾

The power of the paycheck

A practical guide to treat training for everyday dogs including DIY treat recipes, reward strategy, and busting common myths.

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